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The New Balance men’s range consists of some of the most recognisable shoes on the footwear landscape. Shop the lifestyle collection for a pair of trainers that are as comfortable as they are aesthetically on-point – whether it’s one of our updated icons like the 574 Sport or an all-new exclusive silhouette like the 247. If you’re shopping for a running shoe, browse our extensive collection of innovative, performance-focused models, which are made from pioneering materials – always with comfort and durability in mind. And for football, cricket and tennis, you’ll find equally hard-wearing, trainers and boots across our ranges – with every shoe we make designed to support you as you play your best game.


Our apparel consists of a wide range of quality, sleek and stylish training gear tailored to individual sports. From supremely lightweight running jackets to sweat-resist t-shirts, browse our collection of innovative clothing to go with your high-performance footwear. Plus, as the proud manufacturers of the Liverpool FC, Celtic FC and Ireland FC’s football kits, you can shop all ranges for their home, away and third kits at New Balance.


Complete your training kit with items from our range of accessories, which includes socks, gym bags, cricket bats, caps, keeper gloves and footballs. We also sell cricket pads, shin guards and gloves, as well as towels and other accessories to keep your look as strong as your game.

New Balance: Tech First

All our men’s footwear and clothing is made from industry-leading materials – always with next-level comfort, fit and durability in mind. From the cushioned and lightweight REVlite midsoles that go into many of our sneakers, to the NB Dry technology to keep you cool and dry – every product boasts quality craftmanship and attention to detail.
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